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  • Gap has acquired Drapr, an ecommerce startup and online application based on technology that enables customers to create 3D avatars and virtually try on clothing. The company said in a statement that Drapr is designed to help customers find the best clothing size and fit for their personal style and body type, while helping retailers reduce unnecessary returns.“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers ef
  • The much awaited Sabyasachi x H&M collaboration is finally launching on 12 August 2021 in 48 markets worldwide at 11 AM IST.Themed ‘Wanderlust’, the collection will present rich textiles in modern as well as classic Indian silhouettes that resonate with the modern global nomad mindset.“I am happy to announce the new date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of
  • Vietnam has always stood out amongst its apparel manufacturing competitors for its quality, productivity, skilled manpower and discipline. Even when the world was battling the pandemic in 2020, Vietnam continued to be one of the most resilient economies in the Asia-Pacific region. There were very few Coronavirus cases in the country and it seemed this country could never go wrong. Strong economic recovery continued in the first half of 2021 too, with GDP in the second quarter of 2021 going up by
  • Martina Brown is vice president brand at Schiesser AG, responsible for brand and communications at the German lingerie company founded in 1875. Throughout her career, with a brief stint at Villeroy & Boch, she has worked mostly in the lingerie industry, at Falke, Wolford and Aubade. In this interview, she reveals what has changed in the industry over the past decades and what she looks for in job applicants. </p>Ms Brown, what is it like as a woman in a leadership position in your indu
  • Think of it as theAntiques Roadshowfor hypebeasts. The long-running TV show which sends its presenters across the nation, stopping in town centers to appraise antiques and heirlooms belonging to locals began in the UK over 40 years ago but soon spawned numerous international editions. Its focus encompassed items as diverse as glassware, manuscripts or timepieces. Now eBay UK has applied a similar formula to that most modern and specific of collectors item: the sneaker.After debuting at Europe’s
  • Brands and retailers alike have embraced the resale market, from fast fashion labels launching their own platforms to luxury houses setting their goals toward a more conscious future. Their common point? Using resale initiatives to boost their sustainability credentials - H&M being the latest to do so with a marketplace launching 7 September in Canada as reported by Bof. FashionUnited has gathered the 10 key figures you need to understand the current state of the resale fashion market.$1.6 b
  • Italian luxury sportswear brand C.P. Company is returning to motorsport after signing a multi-year partnership with Envision Virgin Racing to become an official supplier.C.P. Company will partner with Envision Virgin Racing from Season 8 of the Formula E World Championship to supply the team with an exclusive range of race and travel wear.Since its formation in 1971 by designer Massimo Osti, C.P. Company has always had a strong affiliation with motorsport, and in 1988, the brand sponsored the ‘M
  • Though many brands still present their women’s and men’s wear collections separately at two different shows, a lot of trends tend to overlap and suit both wardrobes. For the Resort and Spring-Summer 2022 seasons, designers offer a large array of trends that do not fit in a gender category, highlighting a growing tendency to let go of labels. FashionUnited analyses five gender-neutral trends that’ll be leading the way next season.The tank topThe tank top has been a wardrobe staple for both men an
  • The British Fashion Council and London Fashion Week’s principal partner, Clearpay, known for its buy now, pay later services, have launched a collaborative initiative to showcase “innovative and diverse talent shaping the future of fashion”.The Clearpay Collective will see British fashion talent producing a range of exclusive fashion designs, unique shopping experiences, shoppable showcases and designer-led content with “one-of-a-kind fashion moments” to celebrate London Fashion Week this Septem
  • While the term ‘back to school’ often invokes anxiety and fear amongst kids, it almost always brings smile on the face of retailers. And why not! It’s the time parents start back-to-school shopping, and that’s when retailers are busy and fruitful. That’s how the story has been every year, but this time it is different. It could be bigger and longer now!After more than 15 months of ‘Zoom’ schooling, children are now getting ready to be back to school in this vaccinated ‘new world order’. Colleges
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