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UK's Burberry launches Year of Rabbit 2023 campaign

Published: 2023-01-06

British luxury fashion house Burberry has revealed its Year of the Rabbit 2023 campaign, which builds upon the brand’s spirit of adventure. The campaign stars actors Qi Xi, Shi Pengyuan, and sportswoman Zhao Lina and is captured by video director Zika Liu and photographer Sky.

Inspired by the Year of the Rabbit, the exclusive collection features the Thomas Burberry Monogram playfully reimagined with rabbit ears. The special monogram is adorned on womenswear, menswear, and childrenswear, the signature Lola bag, accessories, cashmere, and silk scarves, according to a press release by Burberry.

The rabbit is a key motif running throughout the collection, including cartoon-inspired iterations. Some of these motifs are positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo.

Fibre2Fashion News Desk (NB)