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Transform your brand into a sustainable brand in 8 easy steps

Published: 2022-06-15

The fashion industry is taking a stance against pollution and environmental degradation. Environmentalists recently exposed consumers to the ecological harms of fast fashion. Individuals are now searching for low-impact clothing options to preserve the global environment.

Clothing brands are adopting eco-friendly practices to meet consumers’ demands. They’re also transforming their brands to support pollution-reduction regulations. Individuals can develop a sustainable apparel brand by following eight simple steps.

Transform-apparel-brand-sustainable-brandFigure 1: Clothing brands are adopting eco-friendly practices to meet consumers’ demands.

The rise of the sustainable apparel brand

Companies are shifting their brands toward sustainability to meet eco-consumer demands. One study found over 60% of customers will pay higher prices for eco-friendly goods and services. Brands can maintain their relevance in the market by lowering their environmental impacts.

Sustainable apparel brands also challenge pollution from fast fashion. The textile industry exploits natural resources and the atmosphere. Fashion companies use nearly one-tenth of the industrial freshwater supply.

They also release polluted wastewater back into the environment. Companies may produce more pollution using synthetic clothing materials like polyester.

Another sustainability-limiting factor in the fashion industry is energy use.

Most textile manufacturing facilities run on fossil-fuel-derived electricity. Their power sources directly impact their carbon footprints. Individuals can create low-impact clothing brands by following these eight sustainability-enhancing steps.

1. Sustainable mindset

The first step to transforming a clothing company is developing a sustainable mindset. Owners can familiarize themselves with eco-conscious buzzwords and increase their education. They may also follow their competitors and use them as examples.

Individuals can also develop sustainable mindsets by exploring environmental issues in their areas. Staying on top of local challenges can influence sustainable change. They can use their brand and resource accessibility to target the issues.

2. Define customer needs

The second step involves getting to know your customers. Business owners may explore consumers’ demands in the market. They can access consumer information by conducting digital interviews.

Company owners can also reflect on their personal experiences with textile sustainability. Observing customers’ behaviors may also help individuals determine their needs. After identifying consumer demands, owners may search for sustainable solutions.

3. Source low-impact materials

One way to meet eco-consumer demands is by using low-impact clothing materials. Customers search for eco-friendly products made from renewable resources. Natural materials like cotton, linen, and wool are renewable, which reduces long-term exploitation effects.

Source-low-impact-materials-fashion-apparel-brandFigure 2: Customers search for eco-friendly products made from renewable resources.

Replacing synthetic textiles like polyester with natural alternatives can minimize microplastic pollution. It may also reduce post-consumer waste because cotton and wool last longer than polyester.

Individuals can additionally decrease pollution by sourcing bamboo textiles. Bamboo grows quickly and is a long-lasting material. It is stronger than most textiles, which may decrease landfill pollution over time.

4. Create a design

The fourth step towards building a sustainable clothing brand is creating product designs. Sustainable clothes should last longer than conventional items. The average life expectancy of garments is about two years.

Creating durable designs can minimize textile pollution. They should also move beyond trends to outlive each fashion season. Well-made clothing may increase the fashion industry’s sustainability.

5. Find an ethical manufacturer

Company owners may also reduce manufacturing pollution by finding ethical producers. Manufacturing centers use nearly 95.1 kilowatt-hours of power per square foot annually. Individuals can minimize their clothing’s carbon footprint by finding a low-emission manufacturer.

Owners should also find manufacturers with sustainable material access. Using renewable energy and eco-friendly materials can significantly improve a brand’s sustainability.

6. Develop a lifecycle sustainability plan

The sixth step to creating an eco-friendly clothing company is developing a lifecycle sustainability plan. Researchers found America has around 62 years until landfills reach their full capacities. Individuals may design long-lasting products to prevent landfill pollution.

They can also use biodegradable textiles to support pollution-reduction efforts. Companies may also develop material reclamation programs to jumpstart the circular economy. Reusing textiles minimizes waste and resource exploitation.

7. Acquire green product certifications

The seventh step to producing a sustainable brand is acquiring green certifications. EcoCert is one certification program involved with evaluating the sustainability of product materials. Acquiring the certification can increase a company’s transparency.

Another environmental certification is 1% for the Planet. The organization uses a portion of companies’ profits to support environmental causes. Eco-conscious certifications ensure clothing’s sustainability and increase sales.

8. Marketing a sustainable clothing brand

The final sustainable brand transition technique involves eco-friendly marketing. Individuals can build brand awareness using digital marketing. Digital targeting techniques reduce paper pollution and increase audience reach.

Business owners should also use their sustainable certifications to market their clothes. Most eco-consumers are familiar with the top certifications and search for products containing them. Individuals may explore other companies’ marketing strategies before creating their own.

Beginning your transition

Business owners can begin their sustainable brand transition by creating a budget. They also may reach out to eco-product professionals to determine the initial steps. Independent owners may use digital platforms to find sustainable manufacturers, material distributors, and marketing professionals.

Exploring competition is another initial step in the sustainable brand transition. Business owners can learn more about the market by evaluating their competitors’ general practices. After exploring the market, individuals can create an eco-friendly business plan and distribute low-impact clothing.


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