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The RealReal launches upcycling programme

Published: 2021-04-07

SAN FRANCISCO – Second-hand fashion marketplace The RealReal has launched a new upcycled apparel collection in partnership with some of fashion’s leading firms to offer luxury items a new life.  

Image Credit: The RealReal

The company has acquired unwanted stock from the likes of Stella McCartney, Balenciaga and Dries Van Noten to kick-start its new ‘ReCollection’ programme. 

Los Angeles-based circular business Atelier and Repairs has been recruited to undertake product repairs in a zero-waste process. The reclaimed luxury pieces will be resold on The RealReal’s online consignment store for prices ranging from US$195 to US$2,450, with a portion of the proceeds to be donated to reforestation initiative, One Tree Planted.   

Source:Eco Textile