As masks become the raving new essential in shoppers’ wardrobes, Fast Retailing-owned Uniqlo found itself swamped as consumers queued outside stores and crashed the official website to get their hands on the AIRism masks the day they were launched.
Image Courtesy: asia.nikkei.com
The masks, made with breathable fabric used in the brand’s AIRism underwear collections, are being sold in packs of three for 990 yen or roughly US $ 9 with three sizes available.
The huge response for the washable AIRism masks saw purveyors queue in the rain waiting in line for hours for stores to open while the website went down due to overwhelming traffic within a few hours, displaying an apology later to get the website up and running soon.
What’s more is that several stores ran out of the masks within midday of the launch, confirmed Fast Retailing’s Chief Communication Officer, Aldo Liquori.
Consumers resorted to Japanese Twitter to ask how to get masks after stores ran out masks. The masks comprise three layers, one of them is to filter out bacteria and pollen while another helps to block ultraviolet rays.
The LifeWear maker also unveiled its new flagship store in the upscale Ginza district of Tokyo to members of the press on Thursday, a day before the grand opening.
Also Read: Uniqlo Tokyo flagship to open on 19 June
Uniqlo Tokyo, a four-story outlet conceptualised by famous designer Kashiwa Sato, will feature a children’s play area for families and each floor will consist of an art installation created by designers using the brand’s products.