British Fashion Council (BFC) has announced that Sarah Burton OBE will receive the Trailblazer award at Fashion Awards 2019 on December 2 at Royal Albert Hall, London. As the creative director of Alexander McQueen, she will be honoured for some of her most personal and visionary work to date. The Fashion Awards is the main fundraiser for BFC’s charitable work.
Pic: British Fashion Council
Burton was selected due to her narrative approach to the Alexander McQueen S/S20 show and extraordinary work in championing UK-wide craftsmanship, for highlighting skills important to the brand and essential to the industry. In the past year alone, Burton has drawn on the expertise of the fabric mills of the North of England, Mallon linen and Irish beetling.
Burton has demonstrated a considered and consistent vision for the house, overseeing all aspects including brand image and retail concept, expanding to innovative retail spaces, new global flagship stores, exhibition spaces and educational programmes.
This year saw the launch of the educational second floor of the Alexander McQueen flagship store on London’s Bond Street, a ground-breaking and highly innovative retail space. On the top floor, the flagship store hosts a unique community-building experiential space, intended to foster emerging talent and students throughout the UK.
Burton founded an education programme which connects universities and colleges from around the country offering students the opportunity to enhance their knowledge of design and craft with the help of members of the McQueen design team. This pioneering approach starts in the UK and will be rolled out internationally in years to come.
“Burton’s empowering and narrative approach to shows and her focus on community and appreciation of craft, technology and British heritage is what has made her one of the most respected designers of our time. Her commitment to sharing her vision and expertise with the future generations of fashion designers has been remarkable. She’s an incredible source of inspiration for many generations to come and we look forward to celebrating with her in London in December,” said Caroline Rush, BFC chief executive.
The Trailblazer Award was introduced at The Fashion Awards in 2018 and is one of the Special Recognition Awards, celebrating the very best innovators and creatives in fashion, whose work in the past year has been a game-changer and has significantly shaped the industry.
The Fashion Awards is the main fundraiser for the BFC’s charitable and talent support work. The BFC is a not for profit organisation focused on promoting excellence in British fashion and supporting the future pipeline of creative talent.
Source:Fibre2Fashion News Desk (PC)