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Rock It targets pan-India visibility via online presence

Published: 2019-07-11

The fitness movement in India continues to be an urban phenomenon that needs to be democratised on a larger scale, according to Rock It founder Rishabh Oswal, who feels it is important to have a pan-India visibility for any activewear brand. Rock It, launched in 2017 by Ludhiana-based Monte Carlo Fashions, hopes to achieve that through online presence. 

Pic: Rock It
Activewear is no longer limited to the gym and yoga rooms, as people are comfortable wearing those for regular occasions like a quick catch-up with friends or late-night movies. Novelties like mesh leggings, yoga pants, joggers and track pants are high on demand. Oswal told Fibre2Fashion in an interview. (DS) 


Source:Fibre2Fashion News Desk – India