Sportswear giant Nike is all set to give its patrons in China a wholesome retail experience with the introduction of Nike Rise: a first-of-its-kind concept store by the brand, launching in Guangzhou, China.
Image Courtesy: news.nike.com
As the brand focuses efforts on digital transformation, Nike Rise joins the league of other concept stores including Nike Live in Tokyo, Japan and House of Innovation in New York City.
The store will create a personalised shopping journey that connects the shopper with their communities, sport and one another.
With the launch of Nike Rise, Nike Guangzhou has introduced a new app – Nike Experiences which reminds member of “sport-minded activations” to keep them on the move.
Among the many technologically advanced features, customers can use Nike Fit to find the best fit for any footwear by just scanning their feet. Other than this, Nike by You offers members personalised items inspired by the city’s sport culture.
Guangzhou is a city deeply immersed in sporting activities as it hosts a number of professional football and basketball teams. Nike Rise intends to capture this very pulse of the city.