Amidst the COVID-19 crisis, a number of companies are stepping up and donating to tackle the situations and meet immediate needs. Nike is one of them.
The brand has committed more than US $ 17 million to COVID-19 response efforts including the additional US $ 1.6 million donation to help local organisations meet immediate needs, such as food and medical care in key cities and communities around the world.
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“These grants will support on-the-ground organisations that need it the most, such as health, social services and humanitarian organisations, food banks and COVID-19 response funds,” the brand said in a statement.
Nike has already generously financially donated to organisations like Oregon Food Bank, Oregon Community Foundation and Oregon Health & Science University.
The Nike Foundation announced more than US $ 4 million to funds supporting communities in Portland, Boston and Memphis, as well as a fund established by the United Nations Foundation and Swiss Philanthropy Foundation and another fund supporting community partners across Europe, the Middle East and Africa.
The brand has also created an employee giving programme that includes a two-to-one match by Nike on all employee donations.
Reportedly, Jorge Casimiro, Community Impact Officer, Nike, shared “We are looking at everything that we can do as a company, and not just regarding financial aspects.”
He added “We want people to stay healthy and motivated, both their physical health and their mental health. For a company like Nike, we go back to who we are and the kind of approach that we take to this work.”