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Mainland fashion promotion is all style

Published: 2004-12-06
To further penetrate the Chinese mainland market, a large-scale trade show promoting Hong Kong brands and focussing on garment and fashion accessories will be held in Beijing from March 25-28.

The Style Hong Kong promotion will reinforce the quality of Hong Kong brands with a lavish exhibition of fashion accessories, leather goods, timepieces and footwear. Also featured will be 13 fashion parades, eight mini-catwalks, product demonstrations, seminars and nearly 30 brand presentations.

Organised by the Trade Development Council (TDC), Style Hong Kong will build on the success of last year's Hong Kong Fashion Extravaganza also held in Beijing. Major buyers will be invited from different mainland cities to promote exchanges between Hong Kong and mainland industry players.

"Hong Kong companies can also seize the opportunity to keep abreast of market developments in the mainland," TDC director of product promotion Joyce Hui said. "They can strengthen their efforts in market research, marketing and brand promotion to further penetrate the mainland market."  

Many well-known Hong Kong brands such as Moiselle, Michel Rene, Miss K and G2000 have signed up for TDC's flagship event. Moiselle chairman and managing director Boby Chan said that participation in the exhibition would help to promote its brand image and further create awareness about Moiselle's design styles and mode of operations.

The TDC recently conducted two comprehensive surveys on the perception of garment and jewellery shoppers in five major mainland cities. The results showed that mainland consumers perceive Hong Kong products to be of trendy design and good quality, having a wide variety of colours and styles and eye-catching packaging.

Source: Tdctrade.com