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Kylie Jenner stars in US brand Sam Edelman's 20th anniversary campaign

Published: 2024-03-14


  • Sam Edelman, the Caleres brand, launches its SS'24 campaign featuring Kylie Jenner.
  • Jenner embodies modern women, praising the flawless fit and confidence in Edelman's designs.
  • Edelman expresses gratitude for Caleres' support and plans for a fashionable future.
  • The campaign showcases iconic styles, with Edelman making personal appearances at Nordstrom in April.

Sam Edelman, the contemporary lifestyle brand celebrated for its iconic footwear and a lead brand in the Caleres (NYSE: CAL) portfolio, unveils its Spring/Summer 2024 campaign featuring Kylie Jenner. This seminal campaign marks the start of the Sam Edelman brand’s 20th anniversary celebration taking place throughout the year.

Sam and his co-founder, muse, and wife, Libby Edelman’s visionary spirit is captured in a series of profound images of Kylie as we’ve never seen her before. In a rare appearance outside her own brand, Jenner’s allure brings excitement to this groundbreaking campaign to further elevate the essence of the Sam Edelman brand.

“This campaign epitomized that fashion is more than just something to wear, it is a source of power,” said Jenner. “I loved the way each pair fit me flawlessly and instilled a sense of confidence and beauty. I’m honored to be an ambassador for the Sam Edelman brand, especially during their 20th anniversary which celebrates remarkable craftsmanship and a commitment to champion the power of people through footwear.”

Kylie is the perfect fit as the brand’s ambassador – influential beyond her years and widely admired. Her style merges cutting-edge taste with timeless elegance, what Sam’s iconic designs have stood for the past two decades.

“Twenty years is a huge milestone for our brand,” says co-founder and creative director Sam Edelman, “I feel so fortunate to have the support of Caleres, our parent company, to help bring Sam Edelman to its next chapter. Kylie Jenner is the complete embodiment of the modern woman—an incredible mother, daughter, sister, friend, and entrepreneur. Having her as our brand’s face for this milestone year is a true testament to the incredible fashion and momentum we plan to bring to our customers, not just this year but for many more to come.”

President and CEO of Caleres, Jay Schmidt, remarked, “I’m so excited for Sam, Libby, and the entire Edelman team as they celebrate 20. When I think about what makes Sam a leader in the footwear space, it’s really his ability to design iconic shoes that his consumers love year after year. From his bow ballets to the Bay sandal to the Hazel dress pump, he’s that special talent that keeps delivering.”

The imagery showcases key items from the footwear collection, spotlighting a blend of fresh fashion trends alongside timeless classics emblematic of the brand's legacy. Sam Edelman's iconic styles, including the Hazel Pump, Bianka Slingback, and Felicia Ballet Flat stand out, while emerging classics like the Michaela Mary Jane and new arrivals such as the Leana Heel also take center stage.

Sam Edelman will support his spring line and the campaign through personal appearances at Nordstrom, the first scheduled for April 4 in Scottsdale, AZ., and the second on April 6 in Dallas, TX.

Edelman joined forces with David Lipman for this campaign shot by photographer Chris Colls. Other members of the team include makeup artist Ariel Tejada, stylist George Cortina and hair by Jesus Guerrero.

The Spring/Summer 2024 collection is available now at SamEdelman.com and in retail stores worldwide.