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KVIC's e-market portal promotes indigenous Indian products

Published: 2021-03-03
The Khadi and Village Industry Commission’s (KVIC) foray into the online marketing segment has resulted in a gross turnover of over ₹1.12 crore in just eight months of the launch of its dedicated portal for the same. Launched on July 7 last year, Khadi e-portal has delivered orders to over 10,000 customers out of the 65,000 who visited the portal to date.

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KVIC has also delivered more than a lakh articles and commodities to these customers, it claimed in a press release.



During this period, the average online purchase has been recorded at ₹11,000 per customer.



KVIC takes care of all logistics and infrastructure support like cataloguing, product photoshoot, maintaining online inventory and packaging and transportation of goods to the customers’ doorsteps. This reduces associated costs.



Khadi’s online sale, which started with just khadi face masks during the COVID-19 lockdown, has evolved into a full-fledged e-market platform with nearly 800 products.



The product range includes hand-spun and hand-woven fine fabric like muslin, silk, denim and cotton, unisex Vichar Vastra, trendy Modi kurta and jackets, a signature wrist watch, a variety of honey, herbal and green tea, herbal medicines and soaps, mustard oil, cow dung-cow urine soaps and a range of herbal cosmetics.



Source:Fibre2Fashion News Desk (DS)

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