Another brand joining the sustainability streak is the athletic apparel brand Champion.
Image Courtesy: meanwhileinawesometown.com
In August, the company will be launching a sustainable streetwear collection Re:Bound, which will be made of recycled Reverse Weave fabric.
This fabric is usually a waste from production and is discarded, and has the qualities of being durable and shrink-resistant.
Made from 45 per cent pre-consumer recycled cotton, the collection features the best of streetwear staples like hoodies, bucket hats, tees and more.
It’s imperative to understand here that the process of manufacturing includes three stages, namely, Rescue Waste, Recycle and Rope Dye.
Some of the eye-catching pieces include reworked jeans and a tote bag, which have been modelled by Australian influencers and sustainability advocates Philip O’Donahoo and JaidaThe Creator.
“Pioneering products is our legacy. Protecting the planet is our long game. Re:Bound is our first step, and we’re just getting started,” the label shared in a press release.
The American brand is an entity of HanesBrands. The conglomerate, with presence in the Americas, Europe, Australia and Asia-Pacific, has a portfolio of brands like Hanes, Champion, Bali, Bonds, Lovable and Bra N Things, among others.
HanesBrands recently released its second quarter results with net sales of US $ 1.74 billion, coming in very close to the US $ 1.76 billion over the same period last year.