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Centric Brands appoints Pamela Gill Alabaster as new CMO

Published: 2019-12-09

Centric Brands, a leading lifestyle brands collective, has announced the appointment of Pamela Gill Alabaster as chief marketing officer, reporting to Jason Rabin, chief executive officer. Centric Brands designs, sources, markets, and sells high quality products in the kids, men’s and women’s apparel, accessories, beauty, and entertainment segments.

Pic: Centric Brands

Pic: Centric Brands

As a member of the executive leadership team, Alabaster will oversee the corporate marketing and communications functions. In this role, Alabaster will be responsible for shaping and enhancing the company’s reputation with key stakeholders and supporting the marketing of its portfolio of licensed and wholly-owned fashion brands, the company said in a press release.

Alabaster has more than 25 years of experience building world-class consumer brands. She has served in executive leadership positions in brand marketing, corporate communications, public affairs and corporate responsibility/CSR at Revlon, The Estée Lauder, L’Oréal, and Philip Morris. She earned a BA in journalism from Pepperdine University, an MBA in marketing from New York University Stern School of Business, and an MS in sustainability management from Columbia University. Recognised by TriplePundit and Forbes as among the Top Women in Sustainability/CSR, Alabaster has spent the past decade of her career helping organisations and brands chart a course for sustainable growth.

“As we establish awareness of Centric Brands as an innovative industry leader with an unparalleled portfolio of iconic, admired apparel and accessories brands, recognised for its exceptional know-how in creative design, product development, and marketing, we are delighted to have Alabaster on board to lead our strategic marketing and communications initiatives. Her experience, insight, creativity, and proven ability as a consumer and corporate brand builder, will be central to this newly established role, and I am delighted to welcome her to Centric Brands,” Rabin said.

Source:Fibre2Fashion News Desk (GK)