Making an addition to the list of high fashion labels rethinking the fashion week model in the wake of COVID-19 is Burberry which has announced its own take on the presentations.
Image Courtesy: wwd.com
Forgoing the conventional September runway show, Burberry’s Spring/Summer 2021 collection will be ‘an immersive show experience set in the British Outdoors’.
A day before the beginning of the London Fashion Week, i.e., 17 September, the British luxury label will live stream the show for all who would like to partake whilst the actual catwalk will only consist of the Burberry team and the models.
The key to hosting this show successfully is the open air concept that is expected to reduce the risk of catching the illness considerably.
Dior is another brand joining the ranks of Burberry, by becoming the first brand to return to the runway since its last presentation in February.
Dior is looking to stage its Cruise 2021 collection, earlier slated to be held in May, without audience on 22 July in Lecce, Italy.
Both luxury giants are on the consensus that luxury requires connect with the audience and hence needs to be showcased. The world could return to runways again but with the current scenario, fashion weeks need to be reimagined to fit in our altered world.
Burberry CEO, Riccardo Tisci, reportedly, expressed his view on fashion shows, “There is nothing like the experience of being at a fashion show – the energy, anticipation, excitement – it is something beautiful that I would not want to see lost. But we must acknowledge the world is changing, and we must reform, redefine and adapt our landscape through new forms of expression.”