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Aussie fashion brand trials ‘SwapChain’ service

Published: 2021-03-04

FITZROY – Fashion brand Arnsdorf is to become the first Australian company to collaborate with blockchain-enabled second-hand clothing service SwapChain, developed by Global Fashion Exchange (GFE).

The clothes swapping concept will see Arnsdorf entitle its customers to return their unwanted stock in exchange for ‘SwapChain tokens’, from now until the 7th March.

From the 12th to the 20th, the brand will host a swap-themed event at its boutique in the city of Fitzroy, enabling customers to purchase other second-hand apparel from like-minded sellers using the tokens they’ve accrued.

Source:Eco Textile