The MIF Expo in Paris, established in 2012, is regarded as the premier showcase for French products and services that represent the exclusive French lifestyle. Behind the acronym MIF lies the term "Made in France". This designation reflects both the main philosophy and the core focus of the fair. It opens its doors annually at the prestigious Paris Expo Porte de Versailles and attracts both visitors and exhibitors from all over France and beyond. The firm ADEL SAS – Salon MIF Expo, which specializes in presenting high-quality, innovative, and quintessentially French products and services, is responsible for its organization and execution..
At the heart of the MIF Expo is the introduction of the diversity and excellence of products and services that proudly bear the "Made in France" label. The range on offer spans from fashion and accessories to gastronomy and household appliances. Visitors have the opportunity to discover a wide array of items, including fragrances, jewelry, clothing, bicycles, leather goods, underwear, sportswear, sunglasses, as well as various beverages and confections.
The fair plays a significant role for both Paris and France as a whole. It reinforces the national awareness of quality, craftsmanship, and innovation and encourages the purchase of domestically-produced goods. A special highlight of the event is the awarding of the "Made in France Grands Prix", which honors outstanding French products and services. The program is complemented by engaging conferences featuring experts discussing topics such as the reparability of items and the importance of craftsmanship. A notable attraction is the "Usine Éphémère", where visitors can closely witness the manufacturing process of everyday objects. Additionally, the fair is enhanced by various entertainment activities, like blind tastings, product presentations, games, and more.
The primary audience of the MIF Expo consists of professionals from the fashion, gastronomy, and household sectors. However, end consumers, who have a penchant for the French lifestyle and quality products, are also present in large numbers.
Finally, the venue, the Paris Expo Porte de Versailles, stands out as one of the largest exhibition centers in Europe. It is easily accessible by both public transportation and car. Paris, the vibrant heart of France, enriches the fair visit with its rich culture, history, and attractions, making the event an unforgettable experience.
The MIF Expo will take place on 4 days from Friday, 08. November to Monday, 11. November 2024 in Paris.