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Sustainability biggest area of growth in Pure London

Published: Mar 13, 2019

The biggest area of growth in the fashion trade events Pure London and Pure Origin held in February 10-12 was sustainability, which will continue to be a focus at every such show in future, according to director of the shows Julie Driscoll. Pure London brings together the entire fashion supply chain, from fibre through to finished ready-to-wear garments.

Pic: Pure London

Pic: Pure London

The Pure Origin catwalk focused on the trends looking ahead to Spring-Summer 2020 and Autumn-Winter 2021 showcasing new technologies and innovations, Driscoll told Fibre2Fashion in an interview.


With sustainability driving circular economy, incorporating recycled materials, repair services, using left-over fabrics, careful sourcing, designing products with second and third uses, and ensuring they can be easily recycled will be the future for apparel sourcing, she added. (DS)


Source:Fibre2Fashion News Desk – India

Keywords: sustainability , biggest area of growth , Pure London