Farm to Home, an affordably luxurious home brand from ECOfashion Corp, are champions of sustainability, certified organic and committed to manufacturing in ethical ways. For the release of their second collection, which launched exclusively on QVC in early March, the brand blended certified organic cotton with TENCEL™ branded lyocell fibers to create an eco-chic home collection. Featuring sheet sets, pillowcases, pillows, robes and throw blankets, TENCEL™ Lyocell fibers included in the collection ensure durability and longevity whilst remaining gentle on the skin, making them the perfect choice for a good night’s sleep.
As Marci Zaroff, ECOfashion Corp Founder and CEO describes, “the Farm to Home brand offers no compromise in style or sustainability.” TENCEL™ Lyocell fibers, made from wood based cellulosic fiber, offer a naturally smooth touch and sheen that cannot be achieved from cotton alone, making them ideal for the collection. Building on her long-standing relationship with Lenzing, Marci has even trademarked the term ECOlyptus® to market TENCEL™ branded fibers for ECOfashion Corp brands, using it within the Farm to Home collection’s standout item, the Serenity “ECOlyptus” Reversible Waffle Comfy-Let & Sham Set, to give consumers a better understanding of the eucalyptus source of the fibers. Harold Weghorst, Vice President of Global Marketing & Branding, Lenzing AG, sees Marci as, “the frontrunner in sustainable fashion and home textiles” and this latest collection only serves to support both the TENCEL™ brand and ECOfashion Corp’s commitment to sustainability. Lenzing’s cutting-edge, eco-friendly technology and manufacturing process utilizes a blend of wood and pulp from sustainably managed forests to produce TENCEL™ Lyocell fibers. By reusing the solvents and water during a “closed loop” production process, water, energy and chemical usages are much reduced. This combined with Farm to Home’s GOTS (Global Organic Textile Standard) certification and low-impact dyes, which contain no toxic chemicals, means the brand can create collections that are both affordable and truly environmentally sound. The TENCEL™ brand is proud to be partnering with Farm to Home, and all our partners, who are paving the way for a sustainable future to meet the needs of today’s conscious consumers and the precious environment we live in.