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Asos relaunches Topshop after acquisition

Published: 2021-02-23

Earlier this month the website of Topshop was officially closed and any shopper who visited the brand’s website was redirected to its new owner Asos.

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Also Read: Topshop and Miss Selfridge websites are now officially closed



And now, Asos has said that it has relaunched Topshop on its website. In fact, Asos’ homepage distinctly tells shoppers that Topshop is now part of Asos and they should look out for full Topshop collections soon.



Acquisition of Topshop by British online firm Asos for £295 million has been one of the major developments in the retail world this year.



Asos has previously also sold Topshop products, but this relaunch is exclusive to Asos’ website, which means shoppers can now buy Topshop products only on Asos’ website.



There are reports that soon Asos will be relaunching Topman and Miss Selfridge also on its website. However, there’s no official confirmation of dates.

Meanwhile, as per media reports, Asos’ rival Boohoo is eyeing Arcadia Group’s Daventry distribution centre. If and when this deal happens, it could end up saving many jobs at the warehouse.



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Source:Apparel Resources.